The Lean Startup methodology, developed by Eric Ries, is based on the Build-Measure-Learn feedback loop:

The Build-Measure-Learn Loop

  1. Build → Create a Minimum Viable Product (MVP)
  2. Measure → Collect data on how customers use the product
  3. Learn → Analyze data to validate or invalidate hypotheses
  4. Pivot or Persevere → Make informed decisions based on learning

Key Concepts

  • Minimum Viable Product (MVP) - The simplest version that allows you to start the learning process
  • Validated Learning - Testing hypotheses through experiments with real customers
  • Innovation Accounting - Measuring progress when traditional metrics don’t apply
  • Pivot - A structured course correction based on validated learning

Resources